No Deeper Price Cuts At Apple's Black Friday Sales

Apple's Black Friday sales attracted a huge number of Apple fans, trying to make use of the Black Friday event to buy Apple accessories, Mac and iPods at cheap bargains. However, the Californian-based tech company is not as friendly as compared to other U.S. retailers.

Most of the Apple products has price cuts of around 5 to 10 percent, lower than several analysts' estimations. For example, a 13-inch Macbook was priced at $1,200, a discount of only $100 whereas the iPod Touch was offered for $378, a discount of $21. Unfortunately, the widely popular iPhone was not on the shelves.

For headphones, users can get $52 off Monster Beats by Dr. Dre Headphone and $16 off each of the following: Sennheiser PMX 80 Sport II Headphones, Sennheiser MX 85 Sport II Earphones, and Sennheiser OMX 80 Sport II Earphones.

UBS analyst Maynard Um said in a research note that Apple's discounts could have some limited impact.

"We believe Black Friday One-Day discounts should help stimulate some demand, though we would think less than last year given the tougher economic environment," Um said.

According to ShopperTrak, the U.S. Black Friday sales rises 3% to $10.6 billion from a year earlier, the smallest gain for a Black Friday in three years.

“So far, so good,” said Craig Johnson, president of Customer Growth Partners LLC, a retail consulting firm based in New Canaan, Connecticut. “But a decent Black Friday figure doesn’t predict the whole season. The question is, how much momentum we can keep” in this “challenging” economic environment, Johnson said.